Growth Marketing Manager

Job Category: Marketing
Job Type: Full Time
Job Location: Kuala Lumpur Remote

We are looking at YOU!

MX Global is a fully licensed digital asset exchange based in Malaysia serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the next generation digital asset growth that bridges the regulated and decentralised industries to fuel the crypto-currency revolution that is changing the world?

As a Growth Marketing Manager, you’ll drive the way we connect with potential users to grow MX’s active user base. Leveraging your growth marketing skills (including performance marketing, paid advertising and experimentation), you’ll create programs and find repeatable channels that reach and activate new users.

As the right person for the job, you’ll care deeply about how to leverage media to reach new audiences and build an enduring brand, be creative about the deployment of marketing messages, and be rigorous about learning from the data you collect and the experiential campaigns you run including the in-app optimisations of our products across web and soon-to-be-released iOS and Android platforms.

Most importantly, you’ll drive results and significantly grow our customer base. At your core, you’ll thrive in a fast-paced environment. You’ll be supported by an incredible group of engineers, analysts, content strategists, brand marketers, and product innovators to reach our common goal – to introduce managed decentralisation that will take crypto mainstream.

Responsibilities:

  • Build and grow a robust paid media experimentation approach across creative, app store optimization and landing page optimization to help grow ROI;
  • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
  • Manage new media partnerships end-to-end to drive measurablegrowth;
  • Work on integrated campaign, starting with strategy, brief and workingon executing and measuring performance;
  • Ideate, test, iterate, and optimize growth via paid acquisition,retargeting, and product optimizations across web and native-appgrowth channels;
  • Constantly work on new channels, creatives and other ideas forexperimentation, optimization and acquisition growth.
  • Grow a nimble and versatile team of crypto-savvy marketeers.

Requirements:

●  Bachelor’s Degree in Arts or Communications, or any other related field;

●  Minimum 4 years of relevant acquisition marketing experience,preferably growing a significant mobile customer base leveragingexperimentation;

●  Proven marketing management experience with strong ownership andemotional intelligence;

●  Experience launching marketing initiatives (e.g. building an onlineforum, launching an ambassador program, creating an event series andwriting an email newsletter);

●  Strong understanding of cryptocurrency related terminologies andtrends and have a liking for crypto cultures;

●  Be able to work flexible and stretched hours to interact with the cryptocommunity as frequently as possible;

●  Business level fluency in English and native level fluency in thedesignated local language (Bahasa Malaysia, Mandarin and/or Cantonese);

●  Execution oriented mindset – with the humility, drive, and scrappiness toget it done.

Apply for this position

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